December 20, 2009

Levis... Go Forth

Levi's Jeans Co. is trying to strike up a new tone with their new Walt Whitman inspired campaign. Using ideas and phrases from his poems the campaign tries, very successfully I'll add, to convey a sense of freedom and the "American Way". Here are a few of the prints by Ryan McGinlay.





P.S. While this post isn't titled "Is It Art?" it falls into the category, as some will disregard the merit of the photos because of a logo. What do you think?

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